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Softchoice Appoints Patrick Bruce-Lockhart as Vice-President, Sales

Softchoice announced the appointment of Patrick Bruce-Lockhart, a seasoned technology leader, as a Vice President in its Sales organization. He will report to Kevin Hendrick, Senior Vice-President, Sales.

Softchoice’s shift to provide a broad array of consulting services set it up for growth

Softchoice President and CEO Vince De Palma and Andrew Caprara, SVP Strategy and Business Development, sat down with The Globe and Mail to discuss Softchoice’s evolution and how the company has transformed its business to enable transformation for customers.