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Softchoice Sales Center Expansion Aimed at Growing Business and People

  • Addition of 40 territory sales reps positions Company to capitalize on growth in IT spending.

April 5, 2011 – Toronto – Softchoice Corporation (TSX: SO), a leading provider of IT solutions and services, officially welcomes 40 new Territory Sales Representatives (TSR) to its sales center team. The expansion of the TSR group is aimed at increasing Softchoice’s growth and support of the mid-size business segment as technologies like Windows 7, mobile computing and cloud services fuel expectations for a solid year of growth in IT spending.

“On behalf of Softchoice I’d like to extend a warm welcome to the newest members of our team,” said David MacDonald, president and CEO of Softchoice. “Today is a significant milestone in increasing our reach in the market and enhancing our ability to help mid-market organizations take advantage of the greatest wave of IT innovation in more than decade.”

Beyond supporting the growth and diversification of Softchoice’s business, the Territory Sales Division (TSD) expansion is aimed at broadening the Company’s focus on growing its talent from within. Over the past few years Softchoice has created new roles within its four regional sales centers to improve customer service, support its network of 46 local sales offices and introduce the value of Softchoice to new customers across North America. The TSD expansion furthers this effort by generating new business opportunities for the Company through increased coverage of the fastest growing market segment. At the same time, it creates another avenue for employees to grow their careers from customer service and inside sales into roles in field sales, sales management, marketing and business development. 

“Offering skilled people opportunities for growth is fundamental to our success and the success of the customers we serve,” said Scott Harper, Director of Softchoice’s Territory Sales Division. “Our expanded team will be a key driver in promoting our broad solutions and services offering and ensuring Softchoice continues to be synonymous with personal and professional development.”

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 15,000 corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol “SO.” The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties.  These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact.  When used in this press release, the words “anticipate”, “expect”, “will” and similar expressions generally identify forward-looking statements.  These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company’s latest Annual Information Form.  Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.