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Softchoice Achieves Cisco Master Specializations in Canada and the U.S.

Toronto – August 13, 2012 – Softchoice (TSX: SO) is pleased to announce it has achieved the Master Unified Communication Specialization from Cisco in the U.S. and Canada as well as the Cisco Master Security Specialization in Canada.  As part of the top 1% of North American Cisco Gold Partners to achieve these specializations, Softchoice has demonstrated its commitment to helping customers leverage advanced technologies to increase business agility,  gain competitive advantage and improve collaborative processes.

"To help turn the promise of unified communications into a strategic advantage, customers are demanding an enhanced set of skills and capabilities from channel partners,” said Richard McLeod, director of unified communications for worldwide channels at Cisco.  “Softchoice’s investment in the Master Unified Communications Specialization ranks them among the industry’s elite.”

To achieve these designations Softchoice demonstrated master-level sales, technical and services capabilities through both the audit process and based on customer references. In addition, Softchoice was required to show it has the infrastructure and personnel to support a full menu of Lifecycle Services offerings, including advanced project management, support and troubleshooting capabilities.

“This is a huge accomplishment for Softchoice,” said David MacDonald, President and CEO of Softchoice.  “We are very proud to be recognized as part of an elite group of partners worldwide who have achieved this double Master’s distinction.  It is a tremendous validation of our team and recognizes the quality and depth of expertise we have to deliver unique and innovative solutions to our customers.”

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the TSX under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words “anticipate”, “expect”, “will” and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company’s latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.

Media Contact

Eric Gardiner
Manager of Communications
416.588.9002 Ext. 2358