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Softchoice Named Dell Canada’s Channel Partner of the Year

September 25, 2015 – Toronto, ON – Softchoice, a leading North American IT solutions and managed services provider, is pleased to announce it has been named Dell Canada’s Channel Partner of the Year for Dell’s 2016 fiscal year. Softchoice was also named Software Partner of the Year at Dell Canada’s Channel Partner Summit in Toronto this month. Both awards recognize the advanced IT solutions that Softchoice delivers on behalf of small, mid-market, enterprise and public sector organizations from the desktop to the data center. 

“To stay competitive, organizations need IT infrastructure that is agile, scalable and responsive to the needs of their business,” said David MacDonald, Softchoice’s President and CEO. “From the desktop to the data center, Dell’s products are highly sought after, and Softchoice has the expertise to design and implement Dell solutions that deliver transformative value.”

Dell Canada Channel Partner Summit award winners are selected based on business growth, technical knowledge, and collaboration with Dell in providing high value business solutions. Bolstered by investments in dedicated resources and expertise, Softchoice saw tremendous success in the execution of its Dell growth strategy over the last year. Softchoice was previously recognized as Dell Canada’s Central Partner of the Year (for their fiscal year 2015).

Softchoice is a Dell National Solution Provider – one of just seven providers in North America to earn this premier partner status – with proven expertise in Dell hardware, software and services delivery.

"Our partners are an integral part of the Dell story, and when they succeed, Dell succeeds. We are focused on enabling our customers to do more and – with the help of our partners who broaden and enhance Dell’s reach – we are able to do that,” said Kevin Peesker, President, Dell Canada. “Congratulations to Softchoice on winning Dell Canada’s Channel Partner of the Year Award, which recognizes their commitment, level of expertise, and a focus on delivering customer value with Dell solutions.”

About Softchoice

As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to the technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,300 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Media Contact

Joel Hoidas
Communications Manager, Softchoice
416-588-9002 ext. 222590