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Softchoice Wins Microsoft’s Gold Level Excellence in Operations Award

Sept. 14, 2016 — Chicago, IL — Softchoice, a leading North American IT solutions and managed services provider, is thrilled to announce it has won the 2016 Gold Level Excellence in Operations Award for delivering market-leading operational excellence supporting Microsoft technology over the past year. This marks the 13th time Softchoice has earned the distinction.

“We are honored to again receive Microsoft’s Excellence in Operations Award,” said David MacDonald, Softchoice’s President and CEO. “As a 13-time winner, this recognition validates years of work dedicated to excellence in execution – combining our expertise in implementing Microsoft solutions with industry best practices to streamline the licensing procurement process.”

Partners achieving this award demonstrate best-in-class performance in the North American channel. Softchoice was specifically recognized for superior operational excellence by delivering two or more successful process improvement projects to optimize their operations. These projects helped establish continued success throughout the business for Microsoft, Softchoice, and its customers. Furthermore, by achieving the Gold Level Award, Softchoice has not only satisfied all the requirements of the Silver Level award, but has also implemented changes that exceeded expectations of Microsoft.

In Microsoft’s 2016 fiscal year, Softchoice focused on developing integration capabilities with vendor systems and the automation of tedious manual workflows. MPSA Web Services integration has enabled Softchoice specialists to dedicate their efforts to productive value-added activities by eliminating 70 percent of manual order volume. Softchoice has now achieved 98 percent automation of the work streams to manage activation and eligibility for all Enterprise and MPSA contracts, which has drastically improved the customer onboarding experience. Both measures are best-in-class amongst the partner peer group within the industry.

As a Microsoft LSP, CSP and Gold Certified Partner, Softchoice has over 150 pre-sales, licensing, and system engineers dedicated to streamlining the customer’s journey in Microsoft cloud. In addition, Softchoice’s Keystone Managed Services for Microsoft Cloud helps clients unlock the full potential of offerings such as Office 365 and Microsoft Azure by reducing the risk of outages, managing configurations and improving time to value through unlimited staff mentorship.

“At Microsoft, we are extremely fortunate to work with incredibly passionate partners that consistently seek and drive improvements that empower our customers,” said Owen Roberts, General Manager of Microsoft’s Americas Operations Center. “The Operations Excellence Award recognizes our partners that are committed to the growth mindset of delivering high quality, innovative solutions and an exemplary customer experience. We thank them for their achievements in optimizing their operations and look forward to a continued long, strong partnership.”

About Softchoice

As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,300 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Media Contact

Joel Hoidas
Communications Manager, Softchoice
416-588-9002 ext. 222590
joel.hoidas [at]