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Softchoice recognized for Excellence in Sales Training

June 16, 2017 – Toronto, ON – Softchoice, a leading North American IT solution and managed service provider, is pleased to announce it is the recipient of the 2017 Excellence in Sales Training award from the Institute for Excellence in Sales. The award recognizes the programming and proven results of the Softchoice Sales Academy – an immersive onboarding program for new Softchoice sales reps designed to quickly ramp their knowledge and skillsets, and get them contributing to customer outcomes faster.

“Our Sales Excellence team is comprised of highly engaged, highly accountable individuals who have one common goal in mind – to develop and onboard the next best sales leaders within Softchoice,” said Quentin Kong, Vice President of Marketing & Sales Excellence, Softchoice. “The Softchoice Sales Academy is a world-class onboarding experience that, within its first two years, has already materially improved the average time to success for our new sales hires and produced many top performers across the company.”

Launched in 2015, the Softchoice Sales Academy is a three-month long sales onboarding program that consists of two phases. The first phase is three weeks of both online e-learning and in-person, trainer-led courses in a classroom environment designed to introduce new recruits to Softchoice sales methodology and basic business acumen, as well as Softchoice’s values, core offerings and go-to-market strategies. Training leaders continually update the curriculum to reflect the changing world of IT. In the second phase, Softchoice development coaches lead the new recruits through an on-the-job experience before they are fully deployed into their roles.

To keep pace with Softchoice’s aggressive growth strategy, the Softchoice Sales Academy graduated 380 new sales reps in 2016, who were deployed to serve customers across North America. In 2016, more than 60 percent of the top performing account managers across Softchoice were former gradates of the Academy, and the company achieved a near perfect 99.9 percent retention rate of all graduates from the 2016 program.

The Institute for Excellence in Sales provides advisory services, tools and thought leadership to help organizations achieve high performance in sales. Its annual awards celebrate corporate and organizational sales excellence by recognizing organizations that have demonstrated outstanding leadership and strategic vision in sales.

About Softchoice

As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to technology includes solution design, implementation, asset management, and cloud and managed services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,600 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Media Contact

Joel Hoidas
Manager of Communications, Softchoice
416-588-9002 ext. 222590
joel.hoidas [at]