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Softchoice named Dell Canada Channel Partner of the Year for a third straight year

Toronto, ON – November 10, 2017 – Softchoice, a leading North American IT solutions and managed services provider, is pleased to announce it has been named Dell Canada 2017 Channel Partner of the Year by Dell EMC. This is the third consecutive year Softchoice has won this award, becoming the first Dell, or Dell EMC, channel partner to achieve the feat.

“Our relationship with Dell EMC remains a tremendous asset to the success of our business, and to our customers’ businesses,” said Vince De Palma, President and CEO, Softchoice. “This award recognizes our continued objective to grow our relationship with Dell EMC. It also confirms our team’s commitment and capabilities to help organizations across North America to increase IT agility through hybrid IT architectures and unleash the productivity of their end users.”

The evaluation criteria for finalists and selection for the Dell EMC partner awards is a combination of business growth, capability and collaboration with Dell EMC to provide solutions for their customers.

Bolstered by investments in dedicated resources and expertise, Softchoice saw tremendous success in the execution of its Dell EMC growth strategy over the last year. Softchoice is a Dell EMC Titanium Partner with proven expertise in enabling organizations to modernize, automate and transform their data centers using Dell EMC converged infrastructure, servers, storage and data protection technologies. In addition to being named Dell Canada’s Channel Partner of the Year for three consecutive years, Softchoice is also a recent two-time winner of EMC Canada’s Central Partner of the Year award.

"We congratulate Softchoice on receiving Dell Canada’s 2017 Channel Partner of the Year award, which recognizes partners that have exhibited an exemplary commitment to Dell EMC and our joint customers throughout the year,” said John Byrne, President, Global Channels, Dell EMC. “Dell EMC’s partners are an important part of the Dell EMC sales force and provide our joint customers deep technology and consulting expertise on their Digital Transformation journey.”

About Softchoice:

Softchoice is one of the largest IT solution and managed service providers in North America. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on their employees and customers. Softchoice enables organizations to realize the full benefits of public cloud and a modern IT infrastructure through solution design, implementation, asset management, and assessment services, as well as ongoing support and mentorship through managed services. With access to one of the most efficient and cost-effective technology supply chains in North America, Softchoice also ensures products get to our customers quickly and in a trouble-free way.

Media Contact:

Joel Hoidas
Manager of Communications, Softchoice
416-588-9002 ext. 222590
joel.hoidas [at]