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Softchoice welcomes Jeff Reis as new VP of Information Technology

Toronto, ON – November 13, 2017 – Softchoice, a leading North American IT solutions and managed services provider, is pleased to announce Jeff Reis as the company’s new Vice President of Information Technology, effective today.

As Vice President, Information Technology at Softchoice, Mr. Reis is responsible for Softchoice’s internal IT strategy while supporting all traditional IT functions, including Design & Architecture, E-Commerce, Enterprise Resource Planning, Infrastructure and Business Performance Reporting. 

“Jeff is a proven transformation leader with accomplished executive experience in IT, Business Operations and Sales,” said Vince De Palma, President and CEO, Softchoice. “He will play an integral leadership role in Softchoice’s continuous efforts to enhance the customer experience from the inside out.”

Mr. Reis comes to Softchoice from Shred-it International (acquired by Stericycle in 2015), where he served the last 14 years. In his most recent role as the Vice President, IT Business Operations of Stericycle, he led several teams including Business Relationship Management, Risk & Compliance, Enterprise Architecture, Acquisition Integration (IT), IT Financials, and Vendor & Contract Management.

In his prior role as Vice President, Technology Services at Shred-it, he was responsible for all aspects of the IT organization, leading the successful implementation of several transformational journeys and standardizing IT operations across 100+ locations over five continents. Jeff also previously served as Regional Vice President, Western Canada for Shred-it, where he was responsible for all Sales and Operations across western Canada.

“On behalf of the executive team, our employees, our customers, and our partner community, I want to welcome Jeff to Softchoice!” De Palma said. “I am confident that with his proven record of unleashing the potential of people and technology he will be a great fit for Softchoice and a tremendous asset to our company.”

About Softchoice:

Softchoice is one of the largest IT solution and managed service providers in North America. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on their employees and customers. Softchoice enables organizations to realize the full benefits of public cloud and a modern IT infrastructure through solution design, implementation, asset management, and assessment services, as well as ongoing support and mentorship through managed services. With access to one of the most efficient and cost-effective technology supply chains in North America, Softchoice also ensures products get to our customers quickly and in a trouble-free way.

Media Contact:

Joel Hoidas
Manager of Communications, Softchoice
416-588-9002 ext. 222590
joel.hoidas [at]