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Privacy Policy

This privacy policy ("Policy") has been implemented and provided in order for you to understand how we collect, use, disclose, manage and protect your personal information, throughout your interaction with Softchoice via our website ( ("Website"), network applications, or other interactive services. This Policy also covers the information we may collect offline, such as when you telephone us, visit us in person or interact with us at an event. By using the Website or otherwise interacting with Softchoice you agree to the practices outlined in this Policy. If you do not agree, you should not interact with the Website or otherwise provide Softchoice with your personal information.

Collection of Personal Information

What is personal information/personal data?

Personal information/data is information about you as an identified or identifiable individual. For purposes of the Personal Information Protection and Electronic Documents Act ("PIPEDA"), it is information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization. In the United States, personally identifiable information ("PII") is any data that could potentially identify a specific individual. For purposes of the California Consumer Privacy Act of 2018 ("CCPA"), personal information is information that identifies, relates to, describes, or is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or household. Under the General Data Protection Regulation ("GDPR"), personal data includes work email addresses containing a business partner’s name or any business contact information tied to or related to an individual (ex. name, job title, company, business address, work phone number etc.). Aggregated, statistical or de-identified information is not considered personal information/data, and information/data generated through your use of our Website is not personal information/data unless we can combine it with other information that would identify you.

Whom does Softchoice collect information from?

Softchoice may collect information from a number of different entities including, prospective employees, current employees, former employees, contractors, subcontractors, consultants, customers, prospective customers, or individuals and representatives who visit the Softchoice website, or register to receive notifications and/or product/services from Softchoice.

What type of information does Softchoice collect and how is it collected?

Softchoice may collect information that has been provided to us directly by you when you apply for a position, make a purchase from Softchoice, register an account with us, communicate with us through email, chat, fax, or phone, or access our Website. This information may include your name, email, postal address, IP address, phone number, employee identification number, payment details including credit card numbers or other financial information, business information, commercial information such as records of products or services purchased, internet or network activity such as browsing or search history, or any other information voluntarily disclosed by you.


Like many websites, our Website requires that you accept cookies in order to use it. Cookies are small text files that are placed on your computer by websites that you visit to automatically collect information. They are stored on your computer's hard drive and enable the website to recognize you. Cookies do not contain any personal details.

Cookies are widely used in order to make websites work, improve performance, or assist us in recognizing you, such as when you log into your account. Our Website sets cookies which remain on your device for differing times. Session cookies expire at the end of each session and are deleted from your device after you close your browser. Persistent cookies remain on your device longer so that when you return to our website, you will have a better user experience. Most browsers are set up to accept cookies; however, the "help" feature of the menu bar on most browsers will explain how you can stop accepting cookies and how to turn off existing cookies.

Use of Personal Information

How does Softchoice use this information?

Softchoice's primary goal in collecting personal information is to provide users with a customized experience. Softchoice may use your information for the following purposes:

  • Personalizing customer experiences via customer registration on Softchoice’s website;
  • Employee and customer administration;
  • To process your requests, purchases, payments and to prevent fraud;
  • Maintenance of contact directories;
  • Advertising or marketing and gathering customer interest purposes;
  • Compliance with applicable contracts, legal and regulatory requirements; or
  • Conducting customer surveys (customer satisfaction surveys; qualitative market research).

Disclosure of Personal Information

When will Softchoice share/disclose this information?

Softchoice will disclose personal information solely for the purposes for which it was collected, as identified within this Policy and/or with the consent of the individual whose personal information was collected. Softchoice may be required to disclose your purchase information to business partners in connection with your purchase of certain products or services. As an example, many software publishers require us to provide them with information regarding the purchase of their products for, among other things, registration and license purposes. In many cases, we are contractually obliged to provide this information and may provide information to our business partners who work for/with Softchoice if that information is necessary in order for that work to be done or in connection with a merger, sale, acquisition of assets, or corporate reorganization.

Softchoice may transfer personal information to trusted third parties for processing and storage purposes. Such personal information may be transferred across state/provincial and national borders, in which case, the information may become subject to the legislation of the jurisdiction to which it has been transferred. Softchoice will only transfer personal information to third parties who keep the information we send them confidential and secure and for the sole purpose of performing their functions for Softchoice.

The personal information of residents subject to the GDPR may be processed outside the European Economic Area. For more information, see Data Protection at Softchoice (link:


Management/Protection of Personal Information

How does Softchoice manage/protect this information?

Softchoice takes administrative, technical, and tangible security precautions to protect any personal information under our control from loss, theft, unauthorized use, access, disclosure, destruction and other online threats. Softchoice supports and endorses modern browsers with 128-bit encryption, and uses Secure Socket Layers. Additionally, Softchoice retains personal information only as long as necessary for the fulfillment of the uses as outlined in this Policy. After expiry of the retention periods, your personal information will be deleted or anonymized in accordance with applicable policies or agreements. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of the data.

California Privacy Rights

This Policy and our practices comply with the CCPA. If you are a consumer who is a California resident, you may have the right to request that Softchoice disclose certain information to you about our collection and use of your personal information over the past 12 months. If this applies to you and you would like to make such a request, please contact us at 1 800-268-7638 x 222448 or by email at, and include the following in the subject line: Attention: Privacy Officer - California Privacy Rights. Once we verify your request, we will disclose:

  1. The categories of personal information we have collected about you;
  2. The categories of sources from which the personal information is collected;
  3. The business or commercial purpose of collecting personal information;
  4. The categories of third parties with whom we share personal information; and
  5. The specific pieces of personal information we have collected about you.

We will endeavor to respond to a verified consumer request within 45 days of receipt. If we require more time, we will inform you in writing. We will not discriminate against you for exercising any of your rights under this Policy. Note: in its first year in force, personal information about personnel or that is collected in the course of B2B communications or transactions is exempt from most CCPA requirements.

How do I update/correct or delete my personal information?

To request that Softchoice update, correct or delete your personal information in our system, please contact us at or call us at 1-800-268-7638. You can also update certain information by logging into your account. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) as permitted by applicable law.


Protecting the safety of children when they use the Internet is very important to us. The Website is not designed or intended for use by children or anyone under the age of 16. Softchoice does not knowingly collect information from children.

Update/Correction of Information or Opt-Out

How do I opt out of receiving further communication from Softchoice?

Softchoice may periodically send you email regarding products and services. Additionally, if you have indicated upon registration that you are interested in receiving offers or information from Softchoice and/or our partners, we may send you direct mail about such products and/or services that may be of interest to you. You may opt out of receiving these emails or direct mail from Softchoice by following unsubscribe instructions provided within such correspondence or unsubscribe on our website.

Questions/ Changes to this Policy

Softchoice may change this Policy from time to time. Please note the “Last Updated” note below to see when the most recent version was revised. Your use of the Website following any changes will acknowledge acceptance of the updated Policy. If you have any questions about this Policy please contact us at 1-800-268-7638 or

Last updated: January 1, 2020.