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Turning innovative ideas into action

Network with IT executives. Elevate your insights. Transform your business.

Join the Innovation Executive Forum

Where innovation executives come together

Softchoice’s Innovation Executive Forum (IEF) is an exclusive, members-only community of over 400 senior IT leaders across North America. Featuring virtual roundtable events, the IEF drives peer collaboration and sharpens your insights. You'll find answers, share your experiences and elevate your impact by connecting with executive leaders across industries and business of all sizes.

of members highly recommend the IEF

The IEF Experience:
High value, high impact

No sales pitch. No slide decks. IEF roundtable events are all about unleashing the full innovative potential of our members. You will join a hand-picked guest list of local IT leaders to take part in a facilitated, organic discussion about the topics that matter most to you. From winning the war for IT talent, to unleashing data and securing the modern workplace, you'll hear what your peers are doing, relay your experiences and come away with actionable advice.

Peer Networking

Meet with local executive peers across industries and organizations.

Relevant Insights

Engaging discussions, 100% driven by members and supported by our facilitator.

Take Action

No need to take notes. You’ll receive a helpful summary after the event, highlighting key actions, advice and resources.

Virtual Roundtable Experience

Connect online with fellow IT leaders to share and gain insights on current challenges and opportunities.

The 2020 Theme – Surviving and Ultimately Thriving

So much about our world has changed. Technology has become the foundation that many of us are leaning on to support the organization and its ability to respond, adjust and adapt. How organizations are embracing change in order to not only survive but with a goal to eventually thrive is our new theme. Recognizing that we have all been on a journey, and then quickly we were handed extenuating circumstances, having our IEF members share where they are and what they consider to be some of their greatest challenges:

  • Managing from the triage phase to business continuity and stability
  • Re-prioritizing the business “Needs” from the “Wants”
  • Advancing the digital workspace to create user-centric work experiences
  • Increasing financial returns on existing IT assets as well as efficient cost reduction
  • Digital transformation as part of your organization recovery

A letter from the IEF Chair, Erika Van Noort.


More IEF features

IEF members also get access to virtual conference calls, a private online community and valuable thought leadership all year long.

Extending the Connection

Keep the conversation going with conference calls and Q&A with featured guests about real and recent trends. Past guest speakers have included Michael Dell.

Exclusive Content

Gain exclusive access to digital transformation resources, guides and event highlights.

Always Connected

Regular opportunities to connect with your IT peers. A monthly newsletter keeping you informed.
Apply Now

* Must have title of Director or higher to be eligible

Look Outside Your Lane: Get the Latest Innovation Report

In 2019, we met with hundreds of IT leaders to learn how they are approaching digital transformation in their industry, and this is what we learned: We’re all in this together.

Stop the Press!

Being all in this together was an understatement based on the world we are living in now – Spring 2020. We have updated our intro to be more in sync with what you may be experiencing while at the same time providing you with the backdrop of content from our many roundtable dinners in 2019. Learning how technology leaders across verticals are tackling the big challenges that unite us all. From balancing ethics with data monetization, to delivering next-generation customer experiences and proving business value. Read the report now to learn from peers outside your bubble and beyond your lane.

Download Report

Look Outside Your Lane Softchoice Innovation Report

What our members say about the IEF experience

Take your transformation goals to the next step

Apply today to join the IEF to start sharing your expertise and learning from other IT leaders across North America.