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Who We Are

For nearly 30 years, Softchoice has believed it’s our obligation to help customers embrace technology to unleash their potential.

Over 1,700 employees across 30 local markets in North America deeply committed to developing and mentoring our customers.
Our award-winning culture promotes personal growth, customer passion, taking care of each other, and owning the end result. Our values are the basis for every employee interaction.

Softchoice was founded in 1989 by David Holgate and Jone Panavas to sell hard-to-find software products to corporate customers. Since opening our doors, Softchoice has become one of the largest IT solution and managed service providers in North America. Every day, thousands of organizations rely on Softchoice to provide insight and expertise that speeds the adoption of technology, while managing cost and risk. Through our unique points of view, we challenge leaders to think differently about the impact of technology on their employees and customers.

Softchoice has offices in 30 local markets across North America, where our talented team of accounts managers and technical experts have deep experience doing business in your community.

Softchoice is a trusted partner to more than 2,500 technology manufacturers, and is a top-tier partner for virtually every major manufacturer in the industry, including Microsoft, Amazon Web Services, Lenovo, Dell-EMC, VMware, Cisco, HP Inc. and Hewlett Packard Enterprise.

Contact a Softchoice Representative Now

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