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Our Softchoice Values

How we choose to operate as an organization comes down to what we value.

Our values serve as the compass for how we interact with others, and how we fulfill our purpose "to unleash the potential of people and technology."

We grow our people first

We believe in the constant pursuit of personal and professional growth, and having fun while we're at it. We know when our people are knowledgeable, engaged, and at the top of their game that they deliver great things for our customers, our partners, and the communities we serve.

We have customer passion

Having the deepest customer relationships in our industry is the cornerstone of who we are as an organization. We deliver WOW service, insight and mentorship daily – going the extra mile to surprise and delight our customers wherever and whenever possible.

We take care of each other

Our company was built around the idea that there is no success without team success. We're in it together to make life better for each other, our customers, our partners, and our communities.

We own the end result

We recognize that delivering on our promises is critical to our customers' personal success and the success of the organizations they represent. As a community of problem solvers and solution makers, we set the bar high on personal accountability toward achieving successful outcomes.

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