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Unleash the WOW

Celebrating our employees who unleash the potential of people and technology

This award goes to Amy Hoidas

Congratulations to Amy Hoidas, an Inside Sales, Sales Excellence Manager in Toronto, for receiving the 2017 Catalyst Award. Amy has been with Softchoice for 14+ years and remains the passionate and positive force she’s been since day one. She is described by her peers as authentic, inspiring, development-focused, motivating, kind, and respectful.

Her adaptability and ability to learn on her feet have been keys to her success and the success of the Softchoice Sales Academy – Softchoice’s world-class sales onboarding and training program. As the Academy’s chief architect, has been instrumental in developing new curriculums to keep reps ahead of the ever-changing IT industry, monitoring the results, providing training, and constantly seeking feedback to improve the Academy with each graduating class. Her direct reports will tell you how she always makes time to help them with their own personal and professional development, on top of providing learning and growth opportunities for every deployed new territory sales and telesales rep.

In her leadership capacity, she truly is an integral part of shaping the future generation of Softchoice sales leaders – making her a very worthy recipient of the 2017 Softchoice Catalyst Award.

The Catalyst Award is Softchoice's highest honour for people leaders. The award is given to one person each year who demonstrates a commitment to coaching and developing their team, to achieving outstanding business results, and for consistently exemplifying Softchoice’s values. Recipients of this award are recognized in front of the entire organization at Softchoice’s annual Launch conference, and awarded development funds towards a leadership program of their choosing.

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