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Unleash the WOW

Celebrating our employees who unleash the potential of people and technology

This award goes to Ashley Arruda

Ashley Arruda, an Inside Sales Account Manager (ISAM) in our Toronto office, received the 2018 White Fedora award.

Ashley has been described by her peers as the hardest working and one of the most successful ISAMs in the business. Many of her peers across the company turn to her for advice and mentorship. She is a top performer, achieving outstanding results and always focusing on delivering the best customer experience. She regularly receives glowing feedback from both her customers and her peers.

Ashley fully embodies our core values. For our 2017 company-wide volunteer day, she personally facilitated a local clean-up effort for her whole team.

The White Fedora award is handed out every year at Softchoice’s annual Launch conference to the most dedicated and persevering Inside Sales Account Manager at Softchoice. The winner not only demonstrates a track record of sales success over the past 12 months, but he or she must demonstrate true leadership qualities by embodying our Softchoice values.