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Unleash the WOW

Celebrating our employees who unleash the potential of people and technology

This award goes to Carlos Martinez

Carlos Martinez, a Microsoft Sales Specialist in our Toronto office, is a 2018 recipient of Softchoice’s highest honor – the Jone Panavas Leadership Award.

Carlos embodies our Softchoice values and our purpose as a company. Starting with our value of “We grow our people... first,” many of those who have worked with him over his time at Softchoice attribute their own success to his guidance and mentorship. He’s been described as a role model, at work, and in life.

His talent for building strong relationships with clients demonstrate his customer passion. He routinely fields difficult questions from our sales reps and their customers to ensure they’re taken care of, and he improves internal processes to better serve the customer.

He embodies the value of “We take care of each other” particularly by dedicating his time to Softchoice Cares endeavors, our employee-inspired and employee-driven philanthropic program. He volunteers his time to organize and run events, and supports numerous causes, such as the Make a Wish Foundation and “ExtraLife,” which assists organizations like Sick Kids Hospital and The Children’s Miracle Network.

The highest honor at Softchoice, the Jone Panavas Leadership Award exemplifies the qualities of our fearless founder. The award celebrates individuals who are the gold standard of Softchoice's values, go-to teammates, and who demonstrate outstanding personal leadership and customer passion. Recipients of this award are recognized in front of the entire organization at Softchoice’s annual all-company conference.

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