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Unleash the WOW

Celebrating our employees who unleash the potential of people and technology

This award goes to Luciana Pires

Kudos to Luciana Pires, an Accounts Receivable Representative in Toronto, for receiving a 2017 Jone Panavas Leadership Award. Luciana has been described as a “rockstar” by her peers for living and breathing Softchoice values.

She understands the sense of urgency around meeting customer needs and is eager to jump into any customer challenge even if it falls beyond her regular responsibilities. She knows how to navigate the red tape that she often faces in her job responsibilities to deliver an exceptional customer experience.

Selfless when giving back to the community, Luciana champions Softchoice Cares initiatives as an Orange Ambassador, and organized the Finance Bake Sale that raised $1,800 for a terminally-ill boy at the Hospital for Sick Kids in Toronto. She also planned a Toronto shoreline clean-up for our company-wide volunteer day in 2016 and participated in the DOGS for Hearts walk.

Through her giving spirit and knowledge of the business, Luciana defines what it means to “take care of each other.”

The highest honor at Softchoice, the Jone Panavas Leadership Award exemplifies the qualities of our fearless founder. The award celebrates individuals who are the gold standard of Softchoice's values, go-to teammates, and who demonstrate outstanding personal leadership and customer passion. Recipients of this award are recognized in front of the entire organization at Softchoice’s annual all-company conference.