Softchoice repeats as Dell Canada’s Partner of the Year

Source: Softchoice (9/23/2016)

September 23, 2016 – Toronto, ON – Softchoice, a leading North American IT solutions and managed services provider, is delighted to announce it has been named Dell Canada’s 2016 Channel Partner of the Year for the second straight year. Softchoice was also named Dell Canada’s Channel Partner of the Year for both Services and Client Solutions at the technology giant’s Channel Partner Summit this month. These awards demonstrate Softchoice’s proven ability to design, implement and manage advanced IT solutions from the desktop to the data center and beyond.

The evaluation criteria for finalists and selection for the partner awards is a combination of business growth, capability and collaboration with Dell, to provide solutions for their customers.

“Our relationship with Dell remains a tremendous asset to the success of our business, and to our customers’ businesses,” said David MacDonald, president and CEO, Softchoice. “Especially with the EMC merger now complete – which also brought valuable assets like VMware into fold – Softchoice is well-positioned to continue to grow our relationship with Dell and deliver more comprehensive client, server, storage and software-defined data center solutions to customers across North America.”

Bolstered by investments in dedicated resources and expertise, Softchoice saw tremendous success in the execution of its Dell growth strategy over the last year. Softchoice is also a Dell National Solution Provider – one of few providers in North America to earn this premier partner status – with proven expertise in Dell hardware, software and services delivery. In early 2016, Softchoice launched Keystone Essential Services for Dell Servers, becoming the first and only provider in North America to offer a unique managed service for Dell servers.

“Congratulations to Softchoice on winning Dell Canada’s 2016 overall Partner of the Year Award which recognizes its focus on delivering excellence and customer value with Dell solutions. Softchoice’s commitment to our joint customers across multiple pillars of technology is significant as evidenced by multiple awards recognizing their contribution to driving growth with Enterprise, Client and Services solutions,” said Kevin Peesker, president, Dell Canada.

Kevin further shared, “Coast to coast as a Dell Premier Plus Partner, Softchoice has demonstrated proven expertise in hardware, software and services that help eliminate IT complexity for customers, enable 3rd platform breakthroughs and drive enhanced efficiencies.”

About Softchoice

As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management, cloud and managed services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,300 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Media Contact

Joel Hoidas
Communications Manager, Softchoice
416-588-9002 ext. 222590
joel.hoidas [at]