The recognition we receive is a testament to our focus on customers and the hard work, passion, and dedication of our people.
Read the profiles of this year’s Jone Panavas Leadership Award winners on our Unleash the WOW page.
Learn about this year’s Catalyst Award winner here.
The history of the Tie Jacket started years ago in a restaurant in Chicago, when the company was much smaller, but just as vibrant. A Softchoice sales director spotted the jacket on the piano player that night and was determined to have it. After a fair amount of negotiation, he successfully closed the deal. It wasn't long before the jacket got passed around the office, and then the company, in recognition of sales and leadership achievements.
For over a decade, the Tie Jacket gets passed on to a new Outbound sales rep or manager every year at our annual Launch conference for exhibiting leadership qualities, customer passion, and an on-going desire to learn – as well as outstanding annual sales results. The winner keeps the jacket for a year until it’s time to pass it on to the next outstanding recipient.
The White Fedora was first recognized at Launch in 2011. It was originally owned by a sales rep from Toronto and worn on a Softchoice President's Club trip to Miami. Over the course of the trip, it jumped from head to head of the Softchoice employees in attendance. In true Softchoice spirit, the team turned this coveted item into another fun and 'fashionable' way to recognize an outstanding employee!
Softchoice’s Corporate and Operations teams work every day to support the entire company. In our Softchoice universe, they hold the pillars and processes that both lift the Sales and Services organizations, as well as provide the foundation and infrastructure that underpin the entire organization. The winner of the Softchoice Atlas Award uses their great skills of endurance, persistence, and diligence to get the job done every day. The winner receives the Atlas statue in front of their peers at Softchoice’s annual Launch conference to hold in their trust for the year until the time comes for them to hand it to the next winner. This 'passing-of-the-torch' tradition is very fitting as the Atlas statue is actually a lamp!