In my first post I explained how the trend of moving apps to the the cloud – specifically Adobe’s Creative Cloud – will be a transformative experience for creative professionals. In the second part of my series about the launch of Adobe CS 6, I’m focusing on the second trend I’ve been watching: the evolution of subscription licensing.
Subscriptions as a mega-trend
Why are software providers shifting towards subscription based licensing? This is partly because an annuity revenue stream is more attractive to software providers than the unpredictable purchase/upgrade cycle. Corporations (as they should) like predictability. So, what’s the advantage to you as the buyer?
With Adobe CS 6, the new subscription pricing model will cost roughly a full third of the price of perpetual licenses!
Why this is great (from an IT and procurement perspective)
In addition to big savings on licensing costs (especially for those that upgrade frequently), managing licenses and deployment in a de-centralized and ad-hoc way is a costly and time-consuming (not to mention risky) situation. Per-transaction costs are also higher. Volume licensing or a subscription model allows you to standardize on a single version (benefiting license management, deployment and user productivity) and consolidate purchasing.
How to decide if perpetual or subscription licensing is the way to go for you
We’ve developed a 2-page guide on selecting the right licensing option for your organization.
Other things you need to consider from a procurement standpoint
Adobe’s Volume Licensing programs are changing with CS6, introducing simplified choices for customers, for easier purchasing and savings.
Some of these changes include:
- New lower threshold for customers to enter into Cumulative Licensing Program (CLP)
- Transactional Licensing Program (TLP) level 2 has been eliminated
- TLP Corporate Upgrade plans have been eliminated
Regardless of the route you choose, consolidating your Creative Suite purchases makes a lot of sense. If you do decide to consolidate your Creative Suite purchases – these are the recommended steps:
- Take a full inventory. Request a report of all the Adobe products registered for your organization. We can help – Softchoice has an industry leading, Adobe funded (for qualified customers), licensing assessment that can provide you with all the details and recommendations you need.
- Centralize and consolidate purchasing/budgets. Inform your stakeholders that you’re centralizing purchasing.
- License Creative Suite editions to move to one serial number per edition. Notify users that you will be providing them with the Creative Suite edition that contains all the individual products they use.
- Add upgrade and support plan (unless you’re subscription based – in which case it’s taken care of!). Ensure users are always on the latest version by adding the Adobe Upgrade Plan (or move to a subscription). Consider a Creative Suite support plan to further streamline support activities.
- Deploy the latest version of Creative Suite across the organization. Deploy with enterprise deployment tools from Adobe (or leverage the cloud).
Find out more at Adobe IT Resources.
What questions do you have about the changes to Adobe’s licensing options? Post your questions in the comments section below, and our Adobe team will respond to you as quickly as they can.