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The New MacBooks: What They Mean For Your Business [Apple]

Client Computing | Posted on June 11, 2012 by Joseph Byer

Exciting news out of the Apple World Wide Developers Conference today as Apple refreshed their line-up of MacBook Pros and MacBook Airs – and introduced the next standard of ultimate notebooks.

Both the 11″ and 13″ MacBook Airs got bumped up in spec, as did the 13″ and 15″ MacBook Pro. Processors, room for more HD and RAM, and the addition of USB 3.0 top the list of notable changes, all models staying at the same price point or better. But what really turned heads was the addition of the Next-Gen Macbook Pro – super thin with a stunning Retina display and room for up to 16GB of RAM and a 756GB SSD.

What does all this mean for your business?

Well, now the execs have something new to drool over and your MacBook standards change in spec only. The same trusty OS X is running the show (with some updates to accommodate the new gorgeous MacBook Pro Retina) and we got a glimpse of what the next version, Mountain Lion, has in store. That means your software, OS X images and management tools will all work as great as they did before.

That’s the beauty of Mac OS X and the Apple roadmap, despite the usual groaning about the Apple’s “veil of secrecy”. While other PC vendors are tantalizing us with what might happen in the future, promising to introduce the new Ivy Bridge as soon as possible, Apple takes that guess work out. You don’t need to worry about hardware roadmaps when the same company that makes the hardware also makes the software. Apple worries about Ivy Bridge support so you don’t have to.

Anyone that finds themselves wondering “When is Apple going to release _______?” can whet their appetite by joining the developer programs for OS X and iOS. There you’ll find previews of upcoming versions of both, and even a Beta of OS X Mountain Lion. That means you can prepare yourself for the new features and even get a glimpse of how Apple is further improving security for Mac users.

Admittedly, it’s a different way of thinking for those that want to know what the future holds for both OS X and iOS. However, I think we all can agree that the future looks very bright for Apple in the enterprise.

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