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Logitech: A Consumer Approach to Enterprise Video

Collaboration | Posted on September 13, 2017 by Arun Kirupananthan

It’s an established fact that video collaboration is fast becoming commonplace in the enterprise.

But, traditional video conferencing requires users to struggle with complex and expensive video endpoints. Technical issues abound due to complicated vendor integrations and counterintuitive UIs.

The average video call using older point-to-point technology requires up to 8 minutes of setup time, plus another 7 minutes to set up features like screen sharing or recording. This means we’re spending almost half of an average 30-minute meeting just getting the technology working.

Further time and costs add up every time you call IT to the rescue.

The demand for inexpensive, easy ways to share and collaborate between distributed teams is growing. Logitech’s answer has been to use simple, cloud-enabled laptop peripherals to overcome the technical and usability issues that set the traditional options back.

In this article, we explore how Logitech’s consumer-oriented thinking is helping businesses accommodate the evolving workforce with simple, affordable video collaboration.

Enter Logitech 

Logitech has been an established name in technology since the 1980s. For much of its history, it’s been almost synonymous with mass-market mice, keyboards and other PC accessories.  During its heyday, in the decade between 1998 and 2008, Logitech drove its market share in lock-step with consistent growth in the PC market.

Since then, the PC market has flat-lined somewhat. With that development, Logitech’s focus has shifted toward peripheralizing cloud services, such as music streaming, gaming and video conferencing.

Under the leadership of CEO Bracken Darrell, the company has steered away from “just making black plastic” to re-emphasizing user-focused product design. In March, Darrell acknowledged to Engadget that Logitech may never be as “hip” a brand as Apple or Beats by Dre. Nonetheless, its approach to product design will continue to proceed from the consumer experience outward.

It was this consumer-first thinking that led to the success of Logitech’s efforts in portable Bluetooth speakers. Answering the question “how will people use this?” led to Logitech’s innovative circular design and sturdy, waterproof build. At the same time, integration with mobile and cloud applications have yielded continuous improvements and updates.

Logitech has applied similar consumer-oriented thinking to video conferencing for business.

Breaking with Tradition 

When video conferencing systems are unavailable, some users turn to laptops to support meetings with remote participants. But, laptop screens offer small displays and their cameras limited field-of-view. Laptops also offer less-than-sufficient audio quality for group meetings – a quality often overlooked in video conferencing systems and vendors.

Meanwhile, dedicated room systems present challenges of their own. Many shared room systems require integration into security and calendaring systems. And, they’re not exactly portable. While it’s true that dedicated room systems have dropped in price and complexity in the last several years, only 5-10% of meeting and conference rooms have them installed.

A Meeting Room Anywhere

As CEO Bracken Darrell explains, the concept of “everybody wants to feel like they’re part of the party” that informed Logitech’s circular Bluetooth speaker design also inspired the Circle security camera. In turn, that thinking transitioned to enterprise video conferencing technologies.

Logitech designed its ConferenceCam family of products to overcome the chief pain point users have surrounding traditional video conferencing: usability.

The ConferenceCam suite offers high video and audio quality across a range of solutions tailored to large, small and very small meeting scenarios. The various models offer camera field-of-view, pan, tilt, zoom and other features to suit huddle rooms or large event spaces.

They’re also interoperable with popular cloud-based collaboration software, including Skype for Business, WebEx, Zoom and many more. Setup is as simple as plug-and-play. And, it doesn’t involve dedicated software, drivers or additional training. The result: fewer conferencing-related calls to the IT department. With list prices ranging from $250 to $1,250, Logitech ConferenceCams present a flexible range of cost-effective means to “video-enable” smaller meeting rooms and huddle spaces.

A recent Frost & Sullivan study found most C-level executives surveyed see video conferencing as critical to making collaboration more effective. Logitech continues to meet the growing demand with B2C-inspired enterprise solutions emphasizing simplicity, low cost and ease-of-use.

Your work space is evolving. Find out how Logitech and Softchoice will help you deploy effective video collaboration throughout the workplace.

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