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Design Around the World with Creative Cloud

Cloud | Posted on July 30, 2018 by Arun Kirupananthan

The new climate of digital work is different. In general, information workers today are more collaborative, more mobile, and more efficient. This is no different where design is concerned. In fact, mobility and collaborative flexibility are especially beneficial for creative types. Some amazing things happen when you’re allowed to do your work where and when you’re inspired and bounce it off other creative minds with ease.

The newest changes to Adobe Creative Cloud make this kind of work possible. And that becomes more true with every iteration of the package that subscribers have access to. Here’s an example of how that can work.

Alice, the Illustrator

Alice is working remotely from Latvia. She’s in the architectural wonder that is Riga. Around her, she sees colorful facades, interesting uses of type, and geometric motifs. This gives her some visual ideas for a campaign she’s working on.

So, on her mobile phone, she draws some shapes with Adobe Draw Mobile, pulls a color palette from her environment. For good measure, she uses Adobe Scan to find out exactly what typefaces the local designers are using. She puts it all into a Creative Cloud Library and sends it on to her colleague Rajiv, back in New York.

Rajiv, the Designer

Rajiv loves the new ideas. Which is good, because the visuals for the campaign were actually due yesterday. He pulls the assets from the library Alice has created, and since they can fit into every Adobe app, everything takes shape quickly. Header images for emails, banners for the website—it all comes together. And if the web design team needs to make any alterations, they can use the assets as well, so that their changes jibe with Alice’s original work.

He then sends it over to Margot, the resident video guru.

Margot, the Video Guru

Margot pulls the assets into a video and starts animating the interesting shapes that Alice found in Riga. But she finds she can’t do all the work that is required. There are some special post-production duties that she needs a freelancer friend of hers, Roger, to handle. So, she brings him on board.

The transition is quite easy. It’s not only because of the libraries the team has been working with. It’s also because everyone has the same versions of the software, thanks to Adobe’s subscription model. There’s no file incompatibility, and the fact that Alice and Roger are working with the same tools means mutual advice-giving is easy.

The campaign is approved, but upper management wants some social content to go with it. But everyone is up to the gills in work, except for Alice, who’s on a train to Berlin.

Back to Alice

Which is no problem, because Adobe Spark lets her put together some social videos on the fly. She uses the content she’s already generated, as well as some collages she creates on the train with her other Adobe mobile apps. Across different time zones, with different skillsets, the whole team pulls it off.

This Is Not Expensive or Hard to Put in Place

The main benefit of the Creative Cloud subscription model is that you get all these features, as well as additional functionality as soon as it’s invented. But Adobe’s subscription model isn’t just good for keeping up to date. It also makes asset management easier than it is with perpetual licenses. This reduces the chances of suffering from disruptive audits. Also, with subscriptions, costs are more predictable and regulated.

We’d love to discuss how we can work with you to achieve a licensing plan that will enable your team’s creativity, and make it easier to organize your infrastructure at the same time. Click here to open a dialogue with our experts.


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