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VMware Enterprise Licensing Agreement (ELA)

Simplify software asset management (SAM) for VMware.

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Make the most of your VMware investments.

Even the most advanced IT department may struggle to procure, deploy and manage thousands of enterprise VMware assets. Navigating the negotiation and renewal process only adds time and complexity. Without a deep understanding of VMware licensing programs, terms and conditions, it’s easy to fall behind – and risk overspending.

A VMware enterprise licensing agreement (ELA) simplifies licensing and reduces costs. With enterprise-wide coverage and 3-year terms, it frees IT resources from time-consuming licensing tasks. Working with Softchoice ensures you get the best value from your ELA.


Right-size your SAM strategy.

Enterprise software agreements have made it much more cost-effective to acquire the technology that powers your business. But without a solid software asset management (SAM) strategy in place, it’s easy for IT teams to feel overwhelmed.

Softchoice’s Enterprise Lifecycle Management (ELM) is a customer success framework providing programmatic support and expert guidance to remove the complexity, cost overrun and compliance risk from your SAM strategy.

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VMware enterprise licensing made easier.

Keeping track of thousands of VMware assets poses a big challenge to IT departments. Work with Softchoice to get the best value from your VMware assets through a VMware ELA.


Keeping Up with Product & Licensing Changes

Frequent updates across VMware products and programs make it difficult for IT to understand the impact to their assets and licenses. Meanwhile, the average enterprise overspends on software by at least 25%.

Avoiding Audit Risk & Overspending

Low visibility into cloud and on-premise assets increases the risk of cost overruns and audit failure. Nonetheless, 37% of software installed in enterprise organizations lacks proper licensing – a major source of compliance risk.

Maximizing the Value of VMware Investments

Lack of specialized knowledge and expertise in licensing programs often means organizations fail to take advantage of entitlements and discounts. In fact, complex VMware licenses, terms and conditions mean organizations may miss savings up to 40%.

Unified Licensing Agreement

Consolidate your VMware assets under one enterprise-wide agreement. Gain a singular view into hybrid and VMware licensing and roadmap. Cover your end-to-end VMware environment for a fixed 3-year term.

Volume Licenses & Predictable Budgeting

Save 20% to 40% on prepaid licenses and support and subscription (SnS). Control costs through volume pricing and predictable budgeting. Unlock deeper discounts on cutting edge VMware solutions such as NSX and vCloud suite

Full Access & ELA Service Credits

Access the full catalog of VMware software and solutions. Take advantage of ELA credits for third-party professional and managed services. Leverage insight into the VMware technology roadmap to plan your environment.

What You’ll Gain


Streamline your VMware environment

Consolidate your worldwide VMware assets and licensing under a fixed three-year agreement.

Maximize your investment impact

Take full advantage of VMware ELA credits third-party professional and managed services.

Control costs and reduce complexity

Save up to 40% on your VMware spend with predictable prepaid licensing and SnS.

Simplify software asset management (SAM)

Add efficiency to your hybrid IT and cloud initiatives with a single VMware ELA dashboard.

Frequently Asked Questions

A Leading VMware Partner


Top VMware Service Provider

Softchoice is a Top VMware Solution Provider in North America, ranks #1 among VMware partners in Canada and has earned the "Premium Corporate Reseller" VMware Partner Badge.

Deep Expertise

Softchoice has 400+ VMware certified sales professionals and 60+ solution architects with VMware, virtualization, hybrid IT and end-user experience specialization.

Customer Success

Softchoice has worked with 1,700+ satisfied VMware customers across the US and Canada.

Make sense of your VMware environment.

A VMware ELA helps lets organizations unlock major discounts, greater efficiency and support for hybrid IT initiatives. Find out how working with Softchoice will help you gain visibility and reduce costs in your VMware environment.  

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Want to dive deeper into the advantages of a VMware ELA? Check out these resources.

Make the most of your VMware investments.

Take the first step toward optimizing your VMware investments. Contact a Softchoice VMware expert.